GARY J. RUSSELL


Henry B. Tippie Research Professor of Marketing

DEO (Department Executive Officer) of Marketing

Department of Marketing
S350 Pappajohn Business Building
Tippie College of Business

The University of Iowa
Iowa City, IA 52242-1000
Phone: (319) 335-0993
Fax: (319) 335-3690
Email: gary-j-russell@uiowa.edu

Joined the College of Business: 1996

Education: PhD, University of Chicago, 1985; BA, University of Virginia, June 1976

 

Click here to download a copy of my resume.

Research Interests

  • Scanner data choice modeling
  • Market basket analysis
  • Multiple category choice
  • Brand price competition
  • Market structure
  • Spatial choice models

Honors and Awards

·        Five of my articles are listed on the Marketing Models comprehensive exam reading list of AMA DocSIG, the doctoral student organization of the American Marketing Association.

 

·        Winner of the 2008 William R. Davidson Award for the article: Moon, Sangkil, Gary J. Russell and Sri Devi Duvvuri (2006), “Profiling the Reference Price Consumer,” Journal of Retailing, 82 (1), 1-11. 

 

·        First Prize in the 2002 MSI Clayton Doctoral Dissertation Competition was awarded to my doctoral student, Sangkil Moon.

 

·        Finalist in the 1999 Paul E. Green Award competition for the article: Bucklin, Randolph E., Gary J. Russell and V. Srinivasan (1998), “A Relationship Between Price Elasticities and Brand Switching Probabilities,” Journal of Marketing Research, 35 (February), 99-113. 

 

·        Winner of the 1999 William R. Davidson Award for the article: Russell, Gary J. and Wagner A. Kamakura (1997),  “Modeling Multiple Category Brand Preference with Household Basket Data,” Journal of Retailing, 73 (Winter), 439-461. 

 

·        Finalist (Runner-up) in the 1994 William F. O'Dell Award competition for the article: Kamakura, Wagner A. and Gary J. Russell (1989), "A Probabilistic Choice Model for Market Segmentation and Elasticity Structure," Journal of Marketing Research, 26 (November), 379-390 .

 

·        Recipient of $60,000 grant from the Social Sciences and Humanities Research Council of Canada (SSHRC) for the project “Category Management: The Retailer's Perspective,” April 1994.  My research proposal was ranked 7th out of 169 applications received by the SSHRC research awards committee. This grant supported work on two articles: (1) Bucklin, Randolph E., Gary J. Russell and V. Srinivasan (1998), “A Relationship Between Price Elasticities and Brand Switching Probabilities,” Journal of Marketing Research, 35 (February); and (2) Russell, Gary J. and Wagner A. Kamakura (1997),  “Modeling Multiple Category Brand Preference with Household Basket Data,” Journal of Retailing, 73 (Winter).

 

·        Finalist for the 1993 William F. O'Dell Award.  Two of my articles were cited: Russell, Gary J. and Ruth N. Bolton (1988), "Implications of Market Structure for Elasticity Structure," Journal of Marketing Research, 25 (August), 252-270; and Hagerty, Michael R., James M. Carman and Gary J. Russell (1988), "Estimating Elasticities with PIMS Data: Methodological Issues and Substantive Implications," Journal of Marketing Research, 25 (February), 1-9.

 

·        Co-winner (with Wagner A. Kamakura) of First Prize (Behavioral Category) in the Marketing Science Institute's Research Competition on Brand Equity, November 1989.  This award funded work on: Kamakura, Wagner A. and Gary J. Russell (1993), “Measuring Brand Value with Scanner Data,” International Journal of Research in Marketing, Special Issue on Brand Equity, 10 (March), 9-22.

 

·        Honorable Mention, 1985 American Marketing Association Doctoral Dissertation Competition.  This work is described in: Russell, Gary J. (1988), “Recovering Measures of Advertising Carryover from Aggregate Data:  The Role of the Firm's Decision Behavior,” Marketing Science, 7 (Summer), 252-270.

Professional Activities

·        Area Editor, Marketing Science

·        Member of the Editorial Board, Journal of Marketing Research

·        Member of the Editorial Board, Review of Marketing Science

Ad Hoc Reviewer for: Marketing Science, Management Science, Journal of Marketing Research, International Journal of Research in Marketing, International Journal of Forecasting, Journal of Business and Economic Statistics, The Economics Journal, American Marketing Association Doctoral Dissertation Competition, and Marketing Science Institute Doctoral Dissertation Competition

Professional Memberships

·         American Marketing Association

·         American Statistical Association

·         Institute of Management Sciences (INFORMS)

Click here to download a copy of my resume.
 
The University of Iowa / College of Business Administration / Department of Marketing